Sara Urbais is a beauty influencer and artist. Beyond makeup, hair, and styling, her work is about creating a complete concept and a story that comes alive through visuals, video and narrative. Sara loves to shape the entire creative process, and to craft content that resonates both aesthetically and strategically.

Makeup, hairstyling, cutting, colouring and self-transformation are Sara's storytelling tools, as well as photography, videography, and editing. Documenting, experimenting, and putting together creative material to form a compelling narrative, with a background in fashion and communication design. Sara Urbais brings brings together visual sensibility and technical proficiency to every project.

Working on her own channels allows her to connect creativity with analytics - to see what works and to refine her storytelling in a measurable way. Sara's focus is on creating innovative and engaging experiences that merge craft, concept, and audience insight.

Sara's mantras is inspiring women to embrace their individuality and inner strength by combining symbolic aesthetics, creative storytelling, and empowering style transformations.

Sara Urbais has worked with Schwarzkopf, Zalando, Beauty of Joseon, Kalaidos Makeup, GODMODE Beauty, Half Magic Beauty, amongst many others.