Young fashion entrepreneur Felix Allen began his first clothing line at just 13, hand-printing T-shirts. Today, he is the founder of two startups: one that supports emerging designers through a crossover of fashion and technology, and an adjacent company, Purple Button Productions, which brings fashion campaigns and short films to life for some of today’s most recognisable brands. Starting out by making his own clothes, Felix later entered the modelling and social media world, where he quickly built strong industry connections and gained creative control within the very companies he once modelled for. 

Born from a challenge he personally faced, SewMe was created as a platform to empower independent designers, and within just six months of launching, the company announced a collaboration with Nudie Jeans, with its first collection set to release next month. 

Most recently, Felix was invited by the directors of the Paris Film Festival to produce a short film about his work at SewMe, a project that sparked his growing passion for directing; he is now undertaking an ambitious one-year creative journey, developing two short films and one feature, all captured in single shots.