Grace Choi is a beauty, wellness, and technology creator recognized for blending luxury beauty storytelling with cutting-edge innovation. With a background spanning AR, AI, software, and hardware, she has created immersive beauty experiences that have generated more than 14 billion views, placing her among the top 1% of TikTok effect creators globally.

Her pioneering work has led to collaborations with globally recognized beauty brands including Dior, YSL Beauty, La Mer, Fenty Beauty, NARS, Kosas, Benefit Cosmetics, and Patrick Ta Beauty. In 2023, she received a Cannes Lions award for Fenty Beauty’s Match Stix Snatch campaign — the first TikTok effect to earn this distinction. Today, Grace is widely known for her aspirational beauty, skincare, and wellness content, where she shares transformative makeup techniques, luxury and clinical skincare discoveries, Korean beauty innovations, and advanced aesthetic procedures through an educational yet elevated lens.

Her audience is especially drawn to her youthful, radiant approach to beauty and longevity, as she openly explores the connection between skin health, wellness, movement, and graceful aging. Currently training as a Pilates instructor at an exclusive Upper East Side studio, Grace incorporates posture, circulation, and holistic wellness into her philosophy that beauty begins from within. Through her unique ability to bridge science, artistry, luxury, and technology, Grace has become a trusted voice in the global beauty and wellness space, inspiring millions through content that is both aspirational and deeply informative.